Soil Association reports impressive organic market growth
by Dan Izzard
07 February 2018
The Soil Association 2018 organic market report has been released, boasting promising growth and some interesting consumer traits.
The UK organic market is now worth a whopping £2.2 billion, after growing 6% in 2017. The market had previously peaked way back in 2008 – before we even knew what a cauliflower steak was!
In the catering and professional food industry, organic food and drink grew an impressive 10.2%.
Clare McDermott, Business Development Director at Soil Association Certification, said:
“Our consumer research shows that a growing number of people are on the lookout for organic when they dine out, but 67% of people told us that they find it difficult to know whether organic is on the menu, which is why schemes like Organic Served Here are so important for driving more growth of organic in foodservice.”
Box schemes are more popular than ever, growing 9.5% in the year, proving our dream of marrow drone delivery is alive, and well if commercially unfeasible. Although supermarket sales grew by 4.1%, it was Independent retailers who led the way with a 9.7% increase.
half of those surveyed by the Soil Association said they would be “more likely to choose a restaurant that highlights its ethical and sustainable credentials”, while 41% felt dishes described as ‘organic’ are more appealing.