Bristol launched one of 11 successful regional bids to take a slice of a multi-million funding pot provided by the Discover England Fund. The city will receive an award of up to £250,000 to continue development as an ‘urban food hub’.
The initiative recognises that the city is internationally known for its vibrant food and drink industry. From street food vendors and inventive micro-breweries, right the way through to Michelin-starred establishments like Paco Tapas; we are absolutely spoilt for choice, and boy do we know it.
The initiative is designed to shout about Bristol to a wider international audience, driving tourism from countries like the US, Spain, Portugal, and Gulf Cooperation Council countries such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. It's about uncovering those exciting experiences that might not get international coverage as Kathryn David, Destination Bristol’s Head of Tourism explains.
"Often the everyday offer of Sunday roast, afternoon tea or a pint in the local can seem like a fascinating and quirky custom to international visitors. This initiative is about uncovering those experiences – tours, tastings, chefs’ tables, opportunities to meet producers and getting into kitchens to learn skills. Our aim is to help bring these experiences to market, working with the professional travel trade to ensure they are bookable before travel and are used as motivators to visit the city and create special memories.’